T Fondaco dei Tedeschi by DFS
DFS opened their first European store, T Fondaco dei Tedeschi in Venice, Italy, with several days of events, activities, and finally a theatrical gala.
27th – 30th September 2016
Theatrical Gala with acrobats celebrating the opening of DFS Celebrity & Press in attendance in Venice, IT
Buzz Agency Job Scope
CELEBRITY INVITATION & LIAISON
- Invitation of key celebrities to attend the opening gala in Venice
- Liaison of all travel details for celebrities
- Liaison of dressing for celebrities
ON-SITE EVENT MANAGEMENT & COORDINATION
- Buzz personnel onsite to manage celebrities, press, and assist in event logistics
PRESS RELATIONS & TRIP LIAISON
- Press release distribution to Hong Kong press on the opening of the T Fondaco
- Pitching and securing coverage for the opening of the T Fondaco
- Invitation of press to attend the opening in Venice
- Liaison on all travel details for press, including creating itineraries and acting as a concierge on behalf of the client
- Photo distribution to entertainment press to secure celebrity coverage
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To celebrate it's 20th anniversary, the brand opened the spectacular Marni Roof Market overlooking the harbour. The market combined a live flower market mixing installations, sensations and products in an all-surrounding experience.
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